Social Media Comes Home

     Although I have said publicly that I am not a big fan of social media, a do have a personal interest in its success. My daughter is the art director for a small company in the Cleveland, Ohio area called BooJee Beads. BooJee Beads is a small company that was started in the garage of Lisa Harrington, a pediatric nurse from Ohio. As BooJee began to grow, there was a need to expand their business vision. My daughter was hired to not only be the creative director of the company, but also to expand their business through social media. This business that started out of garage, now has sales in excess of five million dollars a year. Those sales have increased due  social media. In a period of a down economy, 2010 was BooJee Beads second best sales year since their founding in 2003. That success was in part, due to a social media designed to get customer feedback on product lines and sales orders. The importance of social media comes home with this example of a small business success because of its use. Take a look, you might find something you like: www.boojeebeads.com.